In my opinion, no other magazine captures the essence of the publication in only the title like “The New Yorker”. The iconic typeface, which has remained since the magazine originated in 1925, exudes pretention – just like the articles inside. Ivan, the font used, is tall, sharp, and based on the classic font, Times New Roman, but with an added extra little flair. All of the letters are capitalized, which gives an important feeling. The title is always in the same spot on the cover, center top, and is usually black or white, depending on the cover art. I think the separation of “the” (above), and “New Yorker” (below), emphasizes the “New Yorker” part and takes advantage of New Yorker’s personal impression of how important they are. The double lines in the W are fancier than most type and also add to the magazines image. I think this is a classic design. http://www.newyorker.com/magazine/covers/2011

